How to Start an Online Business in Nigeria 2022- The Easy Way;- Before you start thinking about starting an online business in Nigeria, there are a few important things you need to know. The country’s Internet penetration is very low, with around 43 percent of the population having access to the web in any given month, according to the World Bank. This means that most Nigerians still have to travel to the Internet, which is expensive and time consuming.
Additionally, the government is not necessarily very friendly when it comes to online activities. In 2013, the country’s leaders blocked access to several websites, among them Google and Twitter, for days on end. These restrictions were put in place to fight the Boko Haram terrorist group and keep the country safe, but many saw it as an attempt to control the Internet and limit the flow of information.
How to Start an Online Business in Nigeria
Fortunately, there are ways to start an online business in Nigeria that don’t involve facing intense censorship and high costs. This guide explains everything you need to know about doing business online in Nigeria.
Get to Know Your Market
Before you start shopping around for customers, you need to get to know your market. What problems are people in your geographic area trying to solve? What are their pain points? What are they struggling with? This will help you build a customer profile that will help you understand your potential customers.
It’s also a good idea to get to know your competitors so that you don’t end up serving the same people as everyone else.
Build a Platform
Once you’ve identified your target market, you can build a platform for your business.
This could be an online store, a blog, a Facebook page, or an Instagram account. Whatever your platform is, make it as user-friendly as possible. This means that the pages should load quickly and seamlessly.
You should also make sure that your platform offers a variety of different content types, such as videos, images, articles, and reviews.
Your platform should also allow you to create user profiles and manage your customer data.
Create Great Content
Once you have a platform, your next step is to build content for it. This could be blog posts, interviews, and product reviews. Whatever type of content you choose to create, make it engaging, and useful.
You can learn a lot about a person by looking at their online activity. What are they doing on your platform? Try to get as much information from them as possible.
For example, if someone is looking for information about a specific product, ask them what questions they have, and then create a content that aims to answer those questions.
Build a Network
After you’ve created a ton of content, it’s time to build your network. This could be through social media, email, or other channels. Keep in mind that you don’t have to use every channel that comes to mind.
Try to create a mix of channels that will allow you to bring in customers, but not so many channels that you forget about.
You can also create tiered content, where you include more and more details as you build your network.
When someone signs up for your email list, create a tiered content series based on their pain points. This way, you’ll be able to keep their attention without having to create a lot of content.
You can also create a community around your business. This could be on Facebook, or on LinkedIn or in-house forums.
Get Help From the Right People
As you build your network and create content, you’ll need to find people who can help you out. This could be a manager, a sales representative, or a marketing expert.
There are a number of ways to do this. The first one is to look in your target market and see if anyone in that market is looking for the same thing as you. If so, you could try to target that group.
Another way is to ask other business owners in your industry. You can either message them on social media or send them an email and ask them what they’re doing.
When contacting other business owners, don’t just say “I’m starting an online business in Nigeria”. Instead, be specific about what you’re offering and what your goal is.
Don’t Expect to Become a Internet Millionaire Right Away
When it comes to starting an online business in Nigeria, don’t get your hopes up too high. The Internet in Nigeria is not as developed as it is in other countries, and it takes a lot of work to get a small operation off the ground.
There are a lot of challenges ahead, not the least of which is the high cost of setting up a website and getting it to work.
Additionally, you’ll most likely want to hire someone to help with marketing and with setting up your online store. This can easily cost thousands of dollars, depending on the scale of your business.
Your best bet is to be prepared for these challenges, and to have a plan for dealing with them.
Nigeria might not have the same level of Internet access as developed countries, but that doesn’t mean that it can’t be done. With a little bit of effort and perseverance, you can start an online business in Nigeria without sacrificing any of your personal time.